Team Spirit

Spirit is a multi award-winning, next-generation, multi-platform content & audience building company founded by ex-Endemol execs Peter Cowley & Matt Campion.

At Spirit, digital is in our DNA, meaning we understand new audience behaviours and the content they engage with.  Our work is born out of data analysis, helping us to build strong relationships that last.

We are strategic, innovative, creative and commercially-driven allowing us to deliver highly engaging and entertaining content to our audiences, as well as amazing results to our partners, every time.

What we do:

We Are Multi-Award Winning

  • NHS 111 Not An Emergency
  • Get Fit With Davina (GFWD)
  • FoodTube
  • Made In Chelsea

Management Team


Peter Cowley, CEO


Peter Cowley is Founder & CEO of Spirit, a company he setup with business partner Matt Campion in 2010.  Spirit is a multi-platform production & audience building company.  Specialising in branded content, short and long form content for Broadcasters, running and operating digital channels & platforms.

Previous To Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International.  Peter has spent his working career in content (Spirit & Endemol), internet portals & access (Freeserve / Orange), marketing (Videotron / Cable & Wireless, now Virgin Media) and advertising (BBH).

Peter is also the founder and director of Ad Tech company, Connected Ventures Ltd, founder and chairman of Vida Media Ltd, a non-executive director at Dynamic Ad Insertion company Yospace and a mentor for Ascension Media, a seed investment company.

Peter is YouTube Certified.  Follow him on twitter @petercowley or on » LinkedIn

Matt Campion, Creative Director

about matt

Matt is Founder & Creative Director of Spirit. Matt is a a multi-award winning TV, digital and social creative with extensive experience producing and directing highly successful TV shows, multi-platform and social campaigns.

Previous to Spirit, Matt was an Executive Producer for Endemol Shine. Matt oversees all production and creative for Spirit.

Follow him on Instagram @mattcampion and Twitter @mrmattcampion or on » Linkedin

© 2018 All Rights Reserved Spirit Digital Media Ltd.
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