Team Spirit

Spirit is a multi award-winning, next-generation, multi-platform content & audience building company founded by ex-Endemol execs Peter Cowley & Matt Campion.

At Spirit, digital is in our DNA, meaning we understand new audience behaviours and the content they engage with.  Our work is born out of data analysis, helping us to build strong relationships that last.

We are strategic, innovative, creative and commercially-driven allowing us to deliver highly engaging and entertaining content to our audiences, as well as amazing results to our partners, every time.

What we do:

We Are Multi-Award Winning

  • NHS 111 Not An Emergency
  • Get Fit With Davina (GFWD)
  • FoodTube
  • Made In Chelsea

Management Team


Peter Cowley, CEO


Peter Cowley is Founder & CEO of Spirit, a company he setup with business partner Matt Campion in 2010.  Spirit is a multi-platform production & audience building company.  Specialising in branded content, short and long form content for Broadcasters, running and operating digital channels & platforms.

Peter is one of the best known award-winning digital media pioneers in the UK: having launched the first Interactive TV trials on Cable TV in 1992; the pioneering internet service providers for Cable & Wireless in the UK & Australia; and the UK’s first broadband internet service for Freeserve in 2000.  He developed the digital & social media extensions across the Big Brother, Fame Academy & Deal or No Deal TV franchises from 2003-2010; launched the UK’s most success play-along TV gameshow, The Million Pound Drop; and launched  a series of Digital Originals Studios for Endemol developing made for digital scripted and unscripted series for pioneering platforms & distributors including Myspace, Bebo, Crackle and YouTube. 

Peter is is regularly asked to speak at major conferences on the subject as well as mentor emerging digital businesses.

Peter is also the founder and director of Ad Tech company, Connected Ventures Ltd, founder and chairman of Vida Media Ltd, a non-executive director at Dynamic Ad Insertion company Yospace and a mentor for Ascension Media, a seed investment company.

Follow Peter on twitter @petercowley or on LinkedIn

Matt Campion, Creative Director

about matt

Matt oversees all creative and production output at Spirit.  An experienced TV & digital producer, he is the creative powerhouse behind 1000s of hours of live TV and developer of original formats for iPlayer, All 4, E4, C4, BBC & ITV.  Recent credits include creating, EP and directing The Stand Up Sketch Show for ITV, re-developing Trigger Happy TV as a digital original and devising and launching the global mental health awareness campaign #IAMWHOLE.

Follow him on Instagram @mattcampion and Twitter @mrmattcampion or on Linkedin

© 2018 All Rights Reserved Spirit Digital Media Ltd.
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