The Brief

We were asked to create a social event live & interactive on Yahoo OMG! that trends.

The Execution

Since YahooOMG! is all about gossip, we decided to produce celebrity content that is exclusively accessible on the YahooOMG! website and would make users talk and interact.

To celebrate Valentine’s Day 2013, we created a Twitter challenge live on Yahoo’s OMG! channel titled #StripJamie.

By using #StripJamie, Twitter users were giving the chance to make Made in Chelsea’s Jamie Laing strip down live on YahooOMG! For every 1,000 tweets sent in to the show, he took off an item of clothing…the audience won!

In order to further promote the show, we created interactive videos, personalised messages from celebrities which were sent to key influencers, and designed content around YahooOMG!’s daily celeb gossip.

The Results

The web show trended 2nd Worldwide and 2nd in the UK

Trending no2 in UK






The overall success of the campaign led to the commission of 6-part Twitter-driven game show #SpinTheBottle – currently in production.

The Content

Watch the show for yourself: