Kevin Richardson a.k.a the Lion Whisperer is unlike any conservationist you’ve seen before, and Spirit has been working with him to build a global brand on YouTube and beyond.

Since we launched it in 2014, the LionWhispererTV channel has earned over 200 million views, almost 570 million minutes watched and a following of over 1.4 million. Now growing at 45,000 subscribers a month, the channel is going from strength-to-strength as it works with brands such as GoPro and Fixodent.

In July 2018 the channel played a pivotal role in launching the Kevin Richardson Foundation, a charity set up by the Lion Whisperer to save African wildlife from extinction through education and conservation. Within just 30 days, the Foundation’s crowd-funding campaign reached its goal of £100,000, breaking the South African record for a crowd funding campaign.