Kevin Richardson a.k.a the Lion Whisperer is unlike any conservationist you’ve seen before, and Spirit has been working with him to build a global brand on YouTube and beyond.

Since we launched it in 2014, the LionWhispererTV channel has earned almost 100 million views, over 200 million minutes watched and a following of over 700,000. Growing at 26,000 subscribers a month, the channel is going from strength-to-strength as it works with brands such as GoPro and Fixodent.

In July 2018 the channel played a pivotal role in launching the Kevin Richardson Foundation, a charity set up by the Lion Whisperer to save African wildlife from extinction through education and conservation. Within just 30 days, the Foundation’s crowd-funding campaign reached its goal of £100,000, breaking the South African record for a crowd funding campaign.

Press:
http://metro.co.uk/2014/08/08/lion-whisperer-kevin-richardson-interrupted-by-roaring-lion-mid-video-4825576/
http://www.huffingtonpost.co.uk/2014/08/08/world-lion-day-video_n_5661092.html
http://www.huffingtonpost.com/2014/06/23/meg-lion-whisperer-kevin-richardson_n_5515333.html
http://www.buzzfeed.com/rachelzarrell/this-guy-just-wants-to-film-a-psa-about-lions-but-an-adorabl