StyleHaul/ L’Oreal


‘Miss Manga’ – Manga Eyes


To create a short video featuring a YouTube beauty influencer, showcasing the three different types of the ‘Miss Manga’ Mascara by L’Oreal with three different looks to match. Viewers are then able to decide which version they thing suits them best.


Spirit filmed and produced video content with YouTube’s Sammi Maria aka Beauty Crush. The video was choreographed to show three versions of Sammi that matched the three versions of mascara.

1 video and 1 companion video


Total Views across the campaign (as of 20th April 2014) – 400,000+


Style Haul is the largest online destination for original video content on fashion, beauty and lifestyle, visited by millions of subscriber’s daily. Recently, Spirit and Style Haul teamed up again, this time, to create content for beauty brand L’Oreal’s latest mascara range, ‘Miss Manga’.  The YouTube video featured Sammi Maria from YouTube channel, BeautyCrush.

Viewers get to see Sammi morph into a trio of different looks and decide which ‘Miss Manga’ they would like to be.  The video is live on the Style Haul YouTube channel.

If you haven’t seen it already, check it out!