Spirit created 2 Google+ Hangouts for The Saturdays latest album launch

The Brief
We were commissioned to find a way to do something that Google couldn’t: create content-rich live Google Hangout events for the launch of the latest album by The Saturdays.

The Execution
2 live Google Hangouts:

– the first was a review of tracks from the album

– the second was a gameshow where The Saturdays teamed up with their fans via a Hangout