Spirit was tasked with producing a fashion lookbook for Fleur De Force’s YouTube channel featuring Rimmel and their #LONDONLOOKUK competition.

To do this, we paired up locations around London with outfits from her wardrobe featuring products from Rimmel and a city-wide social video. Alongside this was a call to action for her fans to win a chance to be trained by Rita Ora at YouTube.


A beautifully shot London lookbook that’s garnered over 180,000 views to date.