We were tasked with developing a social media strategy to support the launch of Davina McCall’s new fitness & nutrition subscription site, Get Fit with Davina.

We created a content-led campaign called Davina’s Lucky 7. We utilised Davina’s huge social reach to run a competition offering 7 real women the chance to try out Get Fit with Davina for free whilst keeping a video diary of their experience every step of the way. Their video diaries were edited and shared with the GFwD community each week, for five weeks.


500,000+ video views; 1.5 million reach

1,000+ competition entries

18.6K+ Facebook likes

15,000 social media referrals

4,000+ site subscriptions.