To help increase engagement on the Get Fit with Davina Facebook page and drive community growth, we created a series of eight 60 second top-down recipe videos to embed natively on the page over an 8-week period.
The videos are being promoted by a small amount of social ad spend (£50 per video), and shared by Davina McCall via her own Facebook page.
In addition, each recipe video links to the detailed recipe & methodology on the Get Fit with Davina website to encourage subscription to the site.
First two videos generated 138.5k+ views (to date)
Content shared 300+ times
Added 1,200+ organic Facebook likes to the GFwD page