Diabetes UK

Spirit worked with Diabetes UK to create content that spoke to an audience that’s often overlooked: young adults with Type 1 diabetes.

We crowdsourced stories from young people across the country, asking for their awkward, funny and outright embarrassing experiences they’ve had when Type 1 and dating collide.

We created three hero videos for use on the client’s channels, accompanied with a supporting video hosted on their website and social edits for Facebook and Twitter. These videos were viewed over 250,000 in their first week alone, with 600 shares, 300 comments and 2000 reactions.