Channel Mum: Bressure.
The strategy and execution for audience amplification on a 16x clip campaign
Optimised channel, implemented video SEO, added cards & end boards to cross-pollinate across videos; used YouTube clickable functionalities; targeted media buying management.
Beat all targets, delivering 117,000 views in 4 days
Reached target audience at 99% accuracy
Channel subscriptions grew by 55% in a single week (34% of total lifetime 1st of August 2014 to 1st of June 2015)
Success of the campaign led to new brand partnerships
At 262k minutes watched, the campaign accounted for 62% of the total watch-time on the entire channel
Engagement rates accounted for 35% of total engagement on lifetime