Channel Mum: Bressure. 


The strategy and execution for audience amplification on a 16x clip campaign


Optimised channel, implemented video SEO, added cards & end boards to cross-pollinate across videos; used  YouTube clickable functionalities; targeted media buying management. 


Beat all targets, delivering 117,000 views in 4 days 

Reached target audience at 99% accuracy

Channel subscriptions grew by 55% in a single week (34% of total lifetime 1st of August 2014 to 1st of June 2015)

Success of the campaign led to new brand partnerships 

At 262k minutes watched, the campaign accounted for 62% of the total watch-time on the entire channel 

Engagement rates accounted for 35% of total engagement on lifetime