Ambassador Theatre Group


The Tweet Elite


An influencer-lead strategy designed to increase positive social conversations around the Ambassador Theatre Group’s critically acclaimed West End production of Women on the Verge of a Nervous Breakdown


A groundbreaking initiative called ‘The Tweet Elite’ – an exclusive club, where social influencers were invited to participate in a Tweet Seat programme, micro-blogging in real-time during selected performances of the show. We also provided each influencer with unique promo codes to share with their followers & fans


Over the course of 5 weeks, we engaged 9 bloggers with a combined reach of almost 350,000 followers. Participating bloggers generated hundreds of tweets, RTs and @replies around each performance