Last Tuesday was World Diabetes Day and as part of our growing work with Diabetes UK we released a campaign video to launch their Future Of Diabetes project.

This project was the culmination of years of work by the charity, who asked over 9000 people from around the country for their hopes for the future of the condition and, by doing so, demonstrating that their voice was the voice of the people living with diabetes.

The campaign video itself focussed on the emotional response members of the community had to others’ hopes, fears and comments on living with diabetes and how their beliefs and ambitions are vital to the scientific and social challenges facing the condition.