#IAMWHOLE 2017 launched in style yesterday, kicking World Mental Health Day off with an exclusive acoustic gig from Nothing But Thieves at the top of the BT Tower.
The event in central London saw Rizzle Kicks’ Jordan Stephens along with figures from #IAMWHOLE and YMCA unveil the campaign video and Nothing But Thieves’ Broken Machine music video, which was recorded exclusively for this year’s #IAMWHOLE campaign. As all this happened, the BT Tower beamed the campaign hashtag and logo across the capital from its giant LCD screens.
Support from the public and celebrities alike rolled in throughout the day as they submitted their circles with the campaign hashtag. Thanks to these contributors and those that signed up to the #IAMWHOLE Thunderclap, our message was spread far and wide – reaching millions of people on the day. Finally, to cap the day off, we ran a Facebook LIVE video from Spirit HQ that broadcast the campaign film, music video, case studies and behind the scene extras from throughout the day.
However, the campaign is about more than just the launch event. We must continue to fight against the harmful language and negative stereotypes that exist around mental health in young people and children, and you can join us by following WHOLE on Facebook, Twitter and Instagram.