Audience Building & Digital Distribution
Spirit are experts at audience building.
Spirit builds digital/social audiences and communities to drive more views/listens to the content we produce as well as keeping a direct relationship with our audience.
Through our experience we have built a framework to help ourselves and our partners build audiences:
We build audiences through:
- Original Content Production
- Social Media Channels
- List Building
- Influencers / Collaborations
- Digital Distribution & Syndication
- Using Organic, Earned and Paid techniques
A few of recent examples:
BrightVibes UK Facebook
- BrightVibes has over 1.4m Facebook followers
- Spirit has just launched BrightVibes UK
- Spirit uses a mixture of relevant original video production and outreach to other similar sites to build its UK audience
- See http://www.spirit-media.com/portfolio/brightvibes
LionWhispererTV YouTube channel
- Spirit has worked with Kevin Richard (AKA the Lion Whisperer) since 2014
- Spirit has grown the channel to >700k YouTube subscribers without the need for any paid promotion
- Kevin self shoots content from his sanctuary in South Africa and sends them to Spirit for post-production
- Spirit uses a mixture of original video, YouTube SEO and community management to build the channel audience
- See http://www.spirit-media.com/portfolio/the-lion-whispererhispererTV
Spirit is YouTube Certified which means our staff have passed YouTube exams focused on audience building on their platform.